How Do Slot Game Developers Promote New Releases?

The inception of online casinos has brought about a rapid improvement in the casino industry today, especially for the online slot industry. Gone are the days where slot enthusiasts could only play slot machines on the gaming floor of land-based casinos. Now, there are thousands upon thousands of different slot options for players to choose from, with new slot releases joining the available selection every single day.

Games like Rich Wilde and the Book of Dead, Starburst, and Immortal Romance, among many others, need no introduction to gambling enthusiasts, except for maybe newbies. These games have managed to achieve worldwide popularity and have become a favorite with many new players. However, slot game developers usually have to promote new releases to make them a big hit. So, how do they do this?

Why Slot Game Developers Promote New Releases?

Before we look at how slot game developers are promoting their new slot releases, we should talk about why there is a need for it in the first place.

Like any product on any market, slot games also need to be marketed to gain attention from the right audiences. This is significantly more so since the iGaming industry has become highly competitive in recent years. There are hundreds of software providers vying for the same market, and slot enthusiasts can now choose from thousands of online slot games. To stay ahead of the competition, slot game developers now have to find better ways of promoting their new releases to get the attention of slot enthusiasts.

How Slot Game Developers are promoting new Releases

To stay ahead in the market, slot game developers are getting quite creative with the way they promote their games to gambling enthusiasts. In this section, we will look at some of the tested methods that software providers today are using to promote new releases.

Offer of Special Bonuses

Another way and perhaps the best way that slot game developers promote new releases is by offering bonus offers to players who play the games. The way this works is that when gambling enthusiasts play at a casino online mr.bet/fi , they will see a special bonus offer that only works on a particular game. With the offer of such bonuses, new slot releases are sure to gain casino players' attention quickly.

Introduction of innovative features

One of the ways that software developers are promoting new slot releases to slot enthusiasts today is by incorporating new innovative features into their games. The truth is that most slot games are usually quite monotonous in gameplay, and players often find the bet, spin, and repeat process of online slots a little boring. This is why most slot enthusiasts are always on the lookout for games that come with new and exciting innovations that will give them a more enjoyable time when they play. As a result, many slot game providers today incorporate innovations into their slot games. Some of the latest innovations that have graced the reels of slot games in recent years include:

  • Megaways Mechanics by Big Time Gaming - allows players to play with thousands of ways to win.
  • InfiniReels Mechanics by NetEnt - allows players to play an infinite number of reels.
  • Gigablox Mechanics by Yggdrasil  - allows players to land 2x2, 3x3, 4x4, or even 6x6 mega-sized symbols.
  • Splitz Mechanics by Yggdrasil - offers players nearly 250,000 ways to win.

Partnering up with established brands

As you might have already inferred, the iGaming industry is very competitive. New slot games are being developed and released daily. So, most slot game developers need to find a way to gain an edge over their competitors to make their new slot releases a hit in the market. This is why many slot game developers, especially the smaller scale ones, usually partner up with other popular brands with a large following. These brands can be a more prominent slot game developer or another company involved in the iGaming industry or even online casinos. By doing that, these slot game developers can leverage the popularity and reputation of the established brand to make their casino game a hit.

Adding the game to a network of progressive jackpot

You will agree that millions of players play slots just for the slight chance of hitting the jackpot and walking away with a life-changing payday. As a result, progressive jackpot slots have garnered a lot of attention from slot enthusiasts. So, when slot game developers tie new slot releases to a progressive jackpot network, it is sure to garner a lot of attention from slot enthusiasts.

Incorporating the Bonus Buy Feature in the slot game

One thing that most slot games have in common is that the best chance of walking away with big wins happens in the bonus rounds. And triggering this feature, if at all, usually requires patience. The introduction of the bonus buy feature makes it possible for players to play a certain amount to get immediate access to the main bonus feature of slot games. As a result, one of the best ways of promoting new slot releases to gambling enthusiasts today is by introducing the bonus buy feature. While there is a lot of controversy on the availability of the bonus buy feature, especially in the UK market, incorporating this feature is one guaranteed way of making a new slot release into a hit.